Portfolio

End-to-End Design Under Pressure

Launching a new brand, a responsive redesign and a re-imagined customer experience that explored the pleasure points of paying bills — in under 12 months.

Challenge

Prosper was one of the first P2P lenders, but years of UX debt and a dated brand had eroded trust. Conversion was dropping. There was no design manager, no brand strategist — and no time to get it wrong.

Role & Team

Lead Designer, 2016–2017 I led the redesign solo across product, brand, and funnel — partnering with 4 designers, 1 PM, 1 FE lead, 1 researcher, and 1 copywriter. My role spanned UX, UI, visual identity, design systems, and go-to-market strategy.

Impact

Conversion up. Trust rebuilt. Design culture transformed. The relaunch marked a turning point for Prosper. Funnel completion improved dramatically. The new brand established credibility. Design became a strategic partner — and many of my systems are still in use today.

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UX at the Edge of Annoyance: A Consent Story

If you’ve visited a website lately, you’ve probably seen my work – because it blocked your screen. How I designed a 0-1 product that has interrupted billions of user journeys…and why I’m still proud of it.

Challenge

In 2018, GDPR enforcement was about to reshape digital privacy. Publishers had no reliable way to collect consent at scale, and users were tired of clunky, legally confusing popups. Quantcast’s business — and its clients’ — depended on getting it right, fast. We had one quarter to launch a Consent Management Platform that was flexible, compliant, and usable across thousands of high-traffic sites.

Role & Team

Role: Principal Product Designer Team: 1 PM, multiple engineers (on-site & remote), legal counsel, sales, and me. I led UX and UI end to end — designing the CMP experience from scratch, building configuration tools for publishers, and shipping in daily feedback loops with engineers. I also ran A/B tests, traveled to meet European publishers, and helped shape the product vision that kept us moving fast and focused.

Impact

Impact Launched on time for GDPR enforcement, May 2018 Adopted by 10,000+ domains and top-tier publishers globally Captured 1+ billion consent decisions in the first 60 days Ranked the most widely adopted CMP on UK and US publisher sites Acquired by InMobi, validating its long-term value Still in use years later — helping the internet stay (reluctantly) compliant

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Designing Coherence: Rebuilding the Heart of Quantcast

In order to finally launch a workflow-revolutionizing ad platform, an entire company’s approach to vision, validation and product development had to be rewired. I helped design lead that charge.

Challenge

Full strategic and UX redesign of Quantcast's ad platform for marketers, launching a self-serve experience built on AI and deep audience insights

Role & Team

Role: Principal Product Designer Team: Cross-functional with PMs, engineers, data scientists, legal, sales, and support 

Impact

Platform launched in 2021 with strong adoption, a 44% increase in conversions, and a 50% reduction in campaign setup time compared to other DSPs. (Forrester TEI).

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