I'm a product designer, builder and leader working at the edges of complexity and possibility. Two decades of experience helping companies from seed to public launch products people trust. Current Founder and Director at Memeador, building the next generation of systems to make AI behave and help humans flourish.
Selected workA SaaS product with soul for the reseller market that makes selling faster, easier, more profitable and more fun – powered by AI that always delivers and never lies.
In order to finally launch an ML-powered, workflow-revolutionizing ad platform, an entire company’s approach to vision, validation and product development had to be rewired. I helped design lead that charge.
Leading a full-stack redesign of Prosper’s product, brand, and funnel with a skeleton crew and no margin for error. We rebuilt trust from the ground up — and helped turn around conversion at a critical moment.
I needed for this to exist, so I made it real.
PracticeSystems are the hard work. The soft work — the part where a strange org, a scared founder, and a real customer all start to believe the same thing — is where I've learned to be useful.
A collective of creatives, specializing in product design, branding and strategy for organizations that don't want boring.
Radically revamping roadmaps to align experimentation and analytics products with users’s actual workflows and goals.
Helped transform a company’s process to center the user while leading design of best-in-class adtech and privacy tools used by millions.
Borrower experience, underwriter tools, and the design language that carried them across five years of scale.
SKILLSSay hello
SAN FRANCISCO · AVAILABLE REMOTE
Q3-Q4 2026 · THREE SLOTS OPEN
