From Three Weeks to Three Days
I built GraphWitch to turn a manual IGO reporting workflow into a three-day, hundred-chart pipeline — with guardrails that keep AI from silently editing the numbers.
- Role
- Founder & Builder
- TIME SAVED
- 3 weeks → 3 days
Building systems that take people's side.
I'm a product designer, builder and leader working at the edges of complexity and possibility. Two decades of experience helping companies from seed to public launch products people trust. Current Founder and Director at Memeador, building the next generation of systems to make AI behave and help humans flourish.
THREE ENGAGEMENTS OPEN
Selected work
05 Case Studies
Designing the Quantcast Platform ...and the heart of an org's process.
In order to finally launch an ML-powered, workflow-revolutionizing ad platform, an entire company’s approach to vision, validation and product development had to be rewired. I helped design lead that charge.
- Role
- Principal Product Designer
- CAMPAIGN CREATION TIME SAVED
- -50%
A resale command center powered by agentic AI.
A SaaS product with soul for the reseller market that makes selling faster, easier, more profitable and more fun – powered by AI that always delivers and never lies.
- Role
- Founder & Builder
- LISTING TIME SAVED
- -63%
Prosper Lending: building a calmer path
Leading a full-stack redesign of Prosper’s product, brand, and funnel with a skeleton crew and no margin for error. We rebuilt trust from the ground up — and helped turn around conversion at a critical moment.
- Role
- Senior Product Designer
- CONVERSION
- +30%
Cornerstory — a geospatial network of human experience.
I needed for this to exist, so I made it real.
- Role
- Founder & Builder
- Stories mapped
- 4K+
Practice
A decade of craftDot-connector, path-clearer, secret doorway finder.
Systems are the hard work. The soft work — the part where a strange org, a scared founder, and a real customer all start to believe the same thing — is where I've learned to be useful.
- 2024 – PRESENT
Founder, Designer & Builder, Memeador
A collective of creatives, specializing in product design, branding and strategy for organizations that don't want boring.
- 2022 – 2023
Lead Product Designer, Amplitude
Radically revamping roadmaps to align experimentation and analytics products with users's actual workflows and goals.
- 2017 – 2022
Principal Product Designer, Quantcast
Helped transform a company's process to center the user while leading design of best-in-class adtech and privacy tools used by millions.
- 2015 – 2016
Senior Product Designer, Prosper Marketplace
Borrower experience, underwriter tools, and the design language that carried them across five years of scale.
Products shipped50+
DESIGNERS MENTORED20+
AWARDS5
Favorite toolsFigma · React · Linear · Framer · Notion · Cursor
SKILLS
I design the nervous system and fascia — the moments between screens, teams, and decisions, where products actually get built.
Practice
- Product & interaction design
- Design systems, tokens, motion
- Zero-to-one strategy for founders
- Team formation & IC coaching
- Branding and visual design
- User research & program building
Recognition
- 5 Gold Addy Awards, AIGA
- Addy Awards Judge, MN
- Design & Digital Media Instructor, TMCC
- Featured in Print & STEP magazines
Say hello
Let's build the next thing.
SAN FRANCISCO · AVAILABLE REMOTE
Q3-Q4 2026 · THREE SLOTS OPEN